AIDA (Attention, Interest, Desire, Action)
instructor
Attention (hook) -> Interest (relevance) -> Desire (want it) -> Action (do it). A persuasion funnel.
Summary
Attention (hook) -> Interest (relevance) -> Desire (want it) -> Action (do it). A persuasion funnel.
Origin
E. St. Elmo Lewis (1898) - a foundational marketing/advertising funnel.
Structure
Attention -> Interest -> Desire -> Action.
When to use it
Short persuasive segments, promotional or enrolment-style content.
In Nalanda
Intro segments that sell the value of a course or skill before teaching it.
Notes & tips
Pitfalls to avoid. Jumping to Action before Desire is built; Interest that isn't tied to the learner.