Monroe's Motivated Sequence

instructor

Five steps to move an audience to act: Attention -> Need -> Satisfaction -> Visualization -> Action. Grab attention, establish the need, satisfy it with yo...

Summary

Five steps to move an audience to act: Attention -> Need -> Satisfaction -> Visualization -> Action. Grab attention, establish the need, satisfy it with your solution, help them visualize the payoff, call for action.

Origin

Alan Monroe (1930s), Purdue - persuasive speaking.

Structure

Attention -> Need -> Satisfaction -> Visualization -> Action.

When to use it

Persuasion - policy change, adopting a practice, motivating a cohort.

In Nalanda

Advocacy or change-management courses; 'Action' maps to a commitment or the take-home toolkit.

Notes & tips

Pitfalls to avoid. Weak 'Visualization' (skipping the vivid future); a call to action that isn't specific.