Problem, Solution, Benefit

Summary

Name the Problem the learner has, present the Solution, make the Benefit concrete and personal.

Origin

Common in sales, product, and applied training.

Structure

Problem -> Solution -> Benefit.

When to use it

Teaching a tool, technique, or change the audience must adopt.

In Nalanda

Fits practical 'how to do X' courses; the downloadable toolkit is often the Solution.

Notes & tips

Pitfalls to avoid. Vague benefit ('it's better'); a solution that doesn't map one-to-one to the stated problem.

See also

Monroe's Motivated Sequence - AIDA (Attention, Interest, Desire, Action)